This year was my first IMATS experience, I went with my best friend to IMATS London in May and it was such an amazing experience.  Of course, it was the perfect opportunity for some makeup shopping, but there were also lots of really interesting makeup and beauty masterclasses and the special effects makeup was incredibly realistic - brains falling out was sickeningly so! Many of the stands had really good discounts on offer which was rather enabling! Urban Decay was the only stand I saw not offering a discount, but most were 15-20% off. IMATS was the perfect opportunity to try out new things I'd had my eye on for a while so I've been testing everything out since the event, and I'm really pleased with all my purchases!